Hello, my beautiful friends and family! How are you today? I hope you all are doing well. Digital marketing is very important for all businesses, ( small or large scale enterprises). During my master’s studies at the University of Dundee, I conducted intensive research on the digital marketing of the Hilton Hotel in The Netherlands. The findings of my research are that consistent digital marketing can increase the sales of the Hilton hotel and also create awareness.
Digital marketing is the act of using an electronic device to create awareness and increase sales. Businesses can carry out digital marketing by using social media, email marketing, blogging and so on.
Below are the reasons why businesses should practice digital marketing;
- Digital marketing can increase sales for a business
- Digital marketing can help businesses create awareness
- Creates an opportunity to reach a global market place
- Creates brand loyalty
- Improves customer’s online journey and customer’s satisfaction
- It can save money for businesses compared to tv or radio marketing which costs much more.
- Create entertainment for your existing customers and potential customers.
I hope these tips inspire you to become more active with digital marketing. I am a beauty and business consultant in The Netherlands. Please contact me if you need my services.
xoxo
Ekene Patience
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